About the Brand
Brief
Patched is a book store, which collects books from smaller shops & authors and publishers. You can find limited edition, vintage, classics and books with obscure titles here. A space with big windows for good lighting, double opening doors for budding writers, college students living on a budget. Young adults living in college areas.
Brand Identity design for a second hand Bookstore. The project includes its Logo construction, setting the color palette, Typography and marketing collaterals including merchandise and more!
The logo represents the core values of patched. The symbol is a window. The inside of the window are rows of books dipicted in an abstract form.
Logo Construction
Tagline
The tagline 'connecting stories' captures the essence of books being a medium to form connections with strangers and make friends!
Merchandise
Tote Bags
Letterhead
Letterhead - Folded
Packaging
Simple Butter paper print with Patched Illustrations.
Website
Color Variations
Illustration
Icon Construction
Color palette
Typography
The typefaces used here are monospace typewriter. They represent the time of writing notes and letters using typewriters.
An elegant serif typeface, Lora, is used for the body text. The type will mimic the paragraphs found in old vintage books.