364 - Deskwear & Stationery
Brand Identity and Merchandise
About the Brand
A stationery and deskware brand that celebrates the process — thoughtful tools made for drafts, half-finished ideas, and quiet creative chaos. The identity lives between analog warmth and clean modernity.
Brief
Brand identity: Develop an identity for a stationery and deskware brand rooted in the spirit of making — where ideas are still forming, pages are half-filled, and the desk carries traces of thought. The design should evoke a sense of warmth and order, merging the tactile with the contemporary, and leaving space for process.
Core Idea / Positioning
celebrates work-in-progress energy
Target Audience
It positions itself as a companion to creators, thinkers, and note-takers who value reflection, rhythm, and material honesty.
Visual Direction
Typography
AIRONE
The 364 identity uses Airone for the main logotype — a clean, geometric typeface that feels technical, precise, and archival. It brings a sense of order without being overly polished.
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BUILT TILTING
All subheadings are set in thin, tall caps. For visual tension, as well as useful in incorporating large amounts of text and data.
Lockup
Primary Logo
Secondary Logos
Merchandise Labels
Merchandise
inside the 364 desk drawer
© 364. All rights reserved. Unauthorized reproduction or distribution of this material is prohibited.