About the Brand
Target Audience
The Brand promotes locally sourced ingredients. It also incorporates handcrafted material making the packaging one of its kind. The packaging acts as a memory, a keepsake to whom its being gifted. The chocolates are made using high quality ingredients.
People in the age group of 30-45 years.
This packaging is especially made for people who enjoy experiences over material products. The user group is conscious about the nutritional value of the food they are consuming. They also prefer handcrafted products and like to promote local artisans.
Logotype
Gotu's distinctive style and versatility make it a great choice for a brand like DARK, which values elegance, craftsmanship, and a touch of the exotic.
Type Explorations
Developed a Visual Language & Illustrations
Laser cutting
Team Members
A project in collaboration with Pooja, Radhika Verma, Sreelakshmi Mohan & Khushi Chauhan.
Product shoot by Pooja and Adarsh Kumar.
